Advertising | Branding | Graphic Design | Photo Manipulation
As part of my freelance project, I was tasked to create a brand expression of a skincare to portray its unique key visuals. The skincare brand exist as a natural skincare product founded in 1860, with a branding concept of a holistic approach to lifestyle. The brand considers itself to have a humanist and holistic vision of the individual into his/her environment, considering skincare as inseparable from a global health and nutritional approach.
The concept of the key visual is to portray the natural approach the brand take into their product. The use of floral drawings as a part of the photo manipulation creates a more traditional yet understated approach into the design of the image.